The year 2018 marks a decade since the launch of the Adventure Tourism Development Index (ATDI). In 2008, the Adventure Travel Trade Association, the George Washington University International Institute of Tourism Studies, and Xola Consulting (now retired) collaborated to develop a benchmarking tool in the form of an index for destinations seeking to build sustainable adventure tourism markets. The ATDI assesses countries’ potential and readiness to compete in the global adventure tourism market based on their scores in ten pillars. The pillars capture a variety of metrics relevant to planners, policy makers, and tourism entrepreneurs.
Read more about the Adventure Tourism Development Index here