“Togetherness” is a word that defines Jämtland Härjedalen. It describes the work and ambitions of the organisation Jämtland Härjedalen Tourism, JHT, as well as their primary partners and owners.
Jämtland Härjedalen Tourism (JHT) is a Cooperative Society established in 1995. It is the professional business platform developing and creating opportunities for the tourism industry in Jämtland Härjedalen. JHT is owned by, and cooperates with, the destinations in the county, tourism companies, representatives of the public sector, stakeholder organisations etc.
In Jämtland Härjedalen, the natural environment of the forests, mountains and streams are the primary ingredients. These ingredients work well together with our cultural history and traditional food production added with astute investments and renowned hospitality.
Tourism is our core industry in this part of Sweden. An industry that is of greater importance with regards to employment and growth than in many other regions of Sweden. Large investments and major players, along with a tradition of small businesses and entrepreneurship has led to a strong enterprise base in tourism and events. Being a core industry, the Regional Development Strategy, is being developed accordingly.
Sweden is at the cutting edge when it comes to responsible and sustainable development in the tourism industry. This comes naturally for people living in a relatively sparsely populated country and having a tradition of familiarity to nature and the surrounding environment.
Initiate and and push forward, according to common tourism interests for the region, in long term strategic matters. Act as wayfinder and partner in discussions helping our members achieve common goals.
Inspire, coordinate and implement. Be active in reporting tourism trends. Initiate actions to coordinate education for our members including benchmark study trips. Coaching and inspiration.
Communicate, influence and build relations. Act in matters important to the regional tourism industry. Provide tour operators/media with image building material. Coordinate common actions.
"Jämtland Härjedalen - leaders in nature based experiences"
The aim for the regional tourism industry is to develop in proportion to the total Swedish tourism industry.
(Goals set for 2030)
5,14 billion SEK
7,1 billion SEK
In addition there will be 10 sustainable events of national and international character in the region.
The number of customers rating they are very happy with the Jämtland Härjedalen tourism product
based on joint and destination specific guest surveys, shall be 95% in 2030.
”Leading in outdoor nature-based experiences”
In Jämtland Härjedalen tourism is a primary
industry with a turnover of 5,14 BILLION SEK/YEAR
Direct tourism employment: 4 700 FULL-TIME
Inhabitants: 130 000
Photos: Sigvard Linde, Erika Ranbrandt, Niclas Vestefjell, Sandra Lee Pettersson